About Us


Aletere is your source of inspiration when it comes to the latest styles and trends in the world of Pakistan Fashion.

From the latest signature collections to the prêt line and casual to bridal.

Find what designers are working on lawn prints to what cambric is smoking hot! From the delicate tulip shalwars to the trendy cape tops.

Connecting parallel worlds and showcasing the work of Pakistan’s top designers – Sapphire, Sania Maskatiya, Sana Safina, HSY and much more!

Aletere is a play on the Italian word for allure – “allettare”.

Exactly who are we? Hmmm – a pack of girls in Lahore with a pulse on what looks great.

Team Aletere

Salah Khawaja

Salah Khawaja


Salah spent 15+ years in the financial sector in New York, Hong Kong and Tokyo. Initially 11+ years as a management consultant with Deloitte. He then moved to J. P. Morgan and Bank of America where he spent 5 years in the Investment Bank running transformation related projects. Wanting to give back and recognizing the magnitude of the education crises he founded Khud. He believes that education technology coupled with self-learning is the 21st century solution to tackle the education crisis.
Hassan Aftab

Hassan Aftab


Hassan has a focus in Politics and Economics and completed his bachelors from LUMS. Prior to joining Khud, he has been a part of multiple research projects, worked as an Entrepreneur for a start-up, and served in a managerial position at an emerging mid-level corporation. He is deeply interested in the reformation of current education system rooted in the rusty industrial aged values and wants to implement his practical knowledge in solving the challenges. He is also a poet, a star-gazer, a soccer fan and an individual deeply interested in the question of existence.
Zara Khalid

Zara Khalid


Zara is a graduate, in Advertising and Marketing Communications, from the FIT , State University of New York. She is currently the Editor-in-Chief of a
leading students’ magazine, “Student’s Blog”, and runs a blog, “From New York to Lahore”.
Zara has also worked with multiple departments of FIT, the Village Voice publication and Cosmopolitan Magazine. At Khud, Zara is consulting on multiple fronts of our blog Aletere.
Ahmad Afzal

Ahmad Afzal

Tech Head

Ahmad is a self motivated individual dwelling in a world of computer science. He had a love for technology since the day he can remember in order to pursue his dreams and embrace the technology he started of reading books to currently undergoing bachelor’s from a private institution. His thirst for knowledge did not just stop here, he also worked on a number of projects such as web developer, Unity3D, android developer and seo/smm expert for blogs. His main road to success is to become an entrepreneur and strive to succeed not just for himself but also for others

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We would love to hear from you.